Brand Protection Show Seminars

Seminars

See below for seminars given by brand owners and other top specialists. Tickets for each seminar will be on sale on the day from 9.30am at the registration desk (credit cards only) at £20+VAT.

Time	Subject
Wednesday 10:00-10:35	1. Manging a fashion brand on eBay - concern to collaboration. Richard Lawrance, Head of Audit & Loss Prevention at Monsoon Accessorize and Chairman of the Fashion Forum explains from a retailer perspective the specific challenges for brand protection posed by the online maket-place and how collective action by the Fashion Forum has yielded positive results.
Wednesday 10:15-11:00	2. Authenticating your brand. Alan Walp from the International Authentication Association explains the IAA's authentication framework and how it can help brand owners, distributors and end users ensure the integrity of their products .
Wednesday 10:30-11:15	3. Choosing and using an investigator. Graham Pollock, senior director EMEA for PICA Corporation, an international investigation consultancy, outlines the role of the investigator, identifies the potential pitfalls in engaging one and what to look for when selecting one including indemnity insurance, service contracts and provenance checks.
Wednesday 11:00-11:45	4. Protecting FMCG brands across the globe. Beth Hecht, General Counsel of The Sun Products Corporation, a leading multinational laundry care business, along with Brian Del Buono partner in the Washington, DC-based law firm of Sterne, Kessler Goldstein & Fox PLLC, explain their approach to protecting FMCG brands like all®, Wisk®, Surf® and Sunlight®.
Wednesday 11:15-12:00	5. Protecting your supply chain using track and trace technology. Toe Su Aung, BAT's General Counsel, Anti-Illicit Trade describes how BAT uses track and trace technology and data to protect its supply chain. She explains the differences between track and trace, authentication and fiscal verification and how these issues fit in the context of fighting against illicit trade in tobacco.
Wednesday 11:30-12:15	6. A guide to brand protection. Susanne Hasselmann, Chair of the Anti-Counterfeiting Group's Brand Protection Group explains the key steps in defining and implementing a BP strategy from scoping the problem through to implementing and communicating the solution.
Wednesday 12:00-12:45	7. Protecting your brand in the electronics and consumables industry - a case study from HP. Chris Merchant, HP's Security Director for EMEA explains the approach HP takes to protecting its brand and defeating counterfeiters.
Wednesday 12:15-12:45	8. Protecting international fashion and footwear brands. As Europe head of legal for Wolverine for eight years, Nick Economakis was responsible for protecting iconic brands such as CAT®,Sebago®, Hush Puppies®,and Harley-Davidson® footwear. He describes the steps Wolverine took to identify and close down counterfeiters across the world, and explains how to use your sales team as a brand protection asset and how to assess and justify investment in brand protection.
Wednesday 12:30-13:15	9. eBay’s anti-counterfeit measures. Julia Goeken, Head of EU Rights Owner Relations and IP, eBay Inc explains what eBay does to help protect brand owners' IP and to keep counterfeit and illegal products off its web site.
Wednesday 13:00-13:45	10. Brand protection, Authentication and ePedigree in the Pharmaceutical and Healthcare Industries. Robert Nientker, Oracle's EMEA Business Development Director Life Sciences explains the application of serialisation, verification and authentication, track and trace and brand protection solutions. He will review the different approaches taken around the globe.
Wednesday 13:15-14:00	11. RFID and brand protection - a dream marriage or nightmare partnership? Jeremy Plimmer, Secretary General of the Product & Image Security Foundation explores the role of RFID in brand protection and assesses whether this technology can deliver what its proponents claim.
Wednesday 13:30-14:15	12. Designing brand protection into your product, packaging and business. Ron Malloy, VP of Kodak's Marketing Workflow Group explains how to design brand protection into your product portfolio ranging from simple and low-cost changes to packaging design to advanced technology based solutions. He will also cover how to make an internal business case to justify investment in brand protection to budget holders and decision-makers
Wednesday 14:00-14:45	13. Protecting your brand online - a case study with Royal Bank of Scotland (RBS) Insurance. Chris Watney, former Head of Brand at RBS Insurance, and David Franklin, General Manager at Envisional, explain how to monitor, secure and protect your brand on the worldwide web against an ever-growing list of threats including cybersquatting, fake sites, logo misuse, traffic diversion and phishing.
Wednesday 14:15-15:00	14. New technologies in brand protection. Wendell Smith is the founder of Technology Transfer Group a specialist consultancy which assists clients in applying and transferring technology to create brand protection and security printing solutions. He reviews and critiques existing approaches including Track & Trace and Integrated Systems and previews the new ones being developed.
Wednesday 14:30-15:15	15. How consumers feel about fakes. Matt Drew, Global Security Manager at Epson shares his insights and learnings from the perspective of a brand owner fighting the trade in counterfeit print cartridges. Simon Tracey, partner in the IP practice at Mishcon de Reya summarises the results of research surveying 2,000 consumers about their attitudes to counterfeits.
Wednesday 15:00-15:45	16. Enforcement - how to close the counterfeiters down once you've found them. Tony Swaffield, Director of Brand Protection at New Era describes how he has closed down counterfeiters across Europe, the Americas and Asia including China.
Wednesday 15:15-16:00	17. Designing and implementing a technology-based brand protection strategy. Richard Jotcham, director of specialist brand protection and security consultancy Axess Technologies explains how to design a brand protection strategy, select the appropriate technology solution and ensure successful implementation.
Wednesday 15:30-16:15	18. ICANN and the new generic Top-Level Domain Names (New gTLDs). Karla Valente, Director of Communications and Product Services from ICANN, the non-profit corporation that ultimately controls internet domain names, explains the New gTLD Program and its critical importance for brand owners.
Thursday 10:00-10:45	19. Protecting FMCG brands across the globe. Beth Hecht, General Counsel of The Sun Products Corporation, a leading multinational laundry care business, along with Brian Del Buono, partner in the Washington, DC-based law firm of Sterne, Kessler Goldstein & Fox PLLC, explain their approach to protecting FMCG brands like all®, Wisk®, Surf® and Sunlight®.
Thursday 10:15-11:00	20. The ICC's role in fighting counterfeits. Peter Lowe and Max Vetter from the International Chamber of Commerce explain how its Counterfeiting Investigation Bureau and BASCAP organisations help brand owners defeat counterfeiters and pirates across the globe. They will also present new analysis mapping counterfeiting activity by country to help you assess risk in different parts of the world.
Thursday 10:45-11:30	21. Choosing and using an investigator. Graham Pollock, senior director EMEA for PICA Corporation, an international investigation consultancy, outlines the role of the investigator, identifies the potential pitfalls in engaging one and what to look for when selecting one including indemnity insurance, service contracts and provenance checks.
Thursday 11:00-11:45	22. ghd - A brand protection case study in the electrical hair styling market. Andrew Pitter, Head of Brand Protection for ghd gives a brand-owner's eye view of the entire BP process from start to finish. He will cover trademark registration in key geographies, internal and external intelligence sharing including with enforcement organisations in the UK and in-market as well as the benefits of close liaison with customs and the process of ensuring customs notices are compliant in relevant jurisdictions.
Thursday 11:15-12:00	23. Protecting your trademark across the globe - a practical guide. Stuart Adams, Deputy Chief Executive and Head of Dispute Resolution at IP specialists Rouse explains the quick wins, common pitfalls and practical steps you can take to protect your trademarks internationally including working with customs to seize counterfeits as they cross borders.
Thursday 11:30-12:15	24. A guide to brand protection. Susanne Hasselmann, Chair of the Anti-Counterfeiting Group's Brand Protection Group explains the key steps in defining and implementing a BP strategy from scoping the problem through to implementing and communicating the solution.
Thursday 12:00-12:45	25. A year in the life of Vodafone's brand protection team. Ravi Mohindra, Vodafone's Head of Legal for Brand & New Media explains how his team go about protecting the integrity of Vodafone's football, Formula One and other sponsorship, attacking counterfeiters, rolling out BP initiatives internationally, and justifying investment in brand protection to their marketing colleagues.
Thursday 12:15-13:00	26. Working with Trading Standards to protect your brand. Simon Legg, Assistant Head of Brent & Harrow Trading Standards and Anti-Counterfeiting Group award winner, explains how your local Trading Standards Service can assist with brand protection and what is needed from a brand owner before they can help. He will also present some case studies illustrating successes against those who trade in illicit goods.
Thursday 12:30-13:15	27. Designing and implementing a technology-based brand protection strategy. Richard Jotcham, director of specialist brand protection and security consultancy Axess Technologies explains how to design a brand protection strategy, select the appropriate technology solution and ensure successful implementation.
Thursday 13:00-13:45	28. Managing the threat of counterfeit spare parts. Jess Owens, Manager Brand Protection & Strategy for Ford of Europe explains how Ford manages the threat of counterfeit spares and keeps them out of the supply chain.
Thursday 13:15-14:00	29. Best practice in brand protection. Professor Martin Gill from Perpetuity Research and Consultancy shares his insights into brand protection best practice and what brand owners say that they do to protect their brands.
Thursday 13:30-14:15	30. Designing brand protection into your product, packaging and business. Ron Malloy, VP of Kodak's Marketing Workflow Group explains how to design brand protection into your product portfolio ranging from simple and low-cost changes to packaging design to advanced technology based solutions. He will also cover how to make an internal business case to justify investment in brand protection to budget holders and decision-makers
Thursday 14:00-14:45	31. How consumers feel about fakes. Matt Drew, Global Security Manager at Epson shares his insights and learnings from the perspective of a brand owner fighting the trade in counterfeit print cartridges. Simon Tracey, partner in the IP practice at Mishcon de Reya summarises the results of research surveying 2,000 consumers about their attitudes to counterfeits.
Thursday 14:15-15:00	32. Doing business in China - managing the risk. Chen Wu, Assistant Director, Research and Consultancy for the China-Britain Business Council explains how brand owners can best protect their IP in China and offers advice on working with local Chinese manufacturers, licencees and distributors
Thursday 14:30-15:15	33. New technologies in brand protection. Wendell Smith is the founder of Technology Transfer Group a specialist consultancy which assists clients in applying and transferring technology to create brand protection and security printing solutions. He reviews and critiques existing approaches including Track & Trace and Integrated Systems and previews the new ones being developed.
Thursday 15:00-15:45	34. Protecting your brand online. Using LEGO as a case study, Mette Andersen, Director and Corporate Counsel for LEGO, and James Panton, GM for Brand Protection at Melbourne IT, explain how to monitor, secure and protect your brand on the worldwide web against an ever-growing list of threats including cybersquatting, phishing and grey market activity
Thursday 15:15-16:00	35. Intelligent Nutrients - a brand protection case study in the personal care market. Intelligent Nutrients is a new brand created by the founder of Aveda. Geert de Vries, MD of specialist BP consultancy AC Brains describes the development and implementation of an innovative protection strategy for the brand using two way communication and creating an opportunity for a brand-reinforcing dialogue with consumers as they verify a new purchase online.