Brand Protection Show Seminars

Seminars

See below for seminars given by brand owners and other top specialists. Tickets for each seminar will be on sale on the day from 9.30am at the registration desk (credit cards only) at £20+VAT.

Time	Subject
Wednesday 10:00-10:35	1. Manging a fashion brand on eBay - concern to collaboration. Richard Lawrance, Head of Audit & Loss Prevention at Monsoon Accessorize and Chairman of the Fashion Forum explains from a retailer perspective the specific challenges for brand protection posed by the online maket-place and how collective action by the Fashion Forum has yielded positive results.
Wednesday 10:15-11:00	2. Authenticating your brand. Alan Walp from the International Authentication Association explains the IAA's authentication framework and how it can help brand owners, distributors and end users ensure the integrity of their products .
Wednesday 10:30-11:15	3. Choosing and using an investigator. Graham Pollock, senior director EMEA for PICA Corporation, an international investigation consultancy, outlines the role of the investigator, identifies the potential pitfalls in engaging one and what to look for when selecting one including indemnity insurance, service contracts and provenance checks.
Wednesday 11:00-11:45	4. Protecting FMCG brands across the globe. Beth Hecht, General Counsel of The Sun Products Corporation, a leading multinational laundry care business, along with Brian Del Buono partner in the Washington, DC-based law firm of Sterne, Kessler Goldstein & Fox PLLC, explain their approach to protecting FMCG brands like all®, Wisk®, Surf® and Sunlight®.
Wednesday 11:15-12:00	5. Protecting your supply chain using track and trace technology. Toe Su Aung, BAT's General Counsel, Anti-Illicit Trade describes how BAT uses track and trace technology and data to protect its supply chain. She explains the differences between track and trace, authentication and fiscal verification and how these issues fit in the context of fighting against illicit trade in tobacco.
Wednesday 11:30-12:15	6. A guide to brand protection. Susanne Hasselmann, Chair of the Anti-Counterfeiting Group's Brand Protection Group explains the key steps in defining and implementing a BP strategy from scoping the problem through to implementing and communicating the solution.
Wednesday 12:00-12:45	7. Protecting your brand in the electronics and consumables industry - a case study from HP. Chris Merchant, HP's Security Director for EMEA explains the approach HP takes to protecting its brand and defeating counterfeiters.
Wednesday 12:15-12:45	8. Protecting international fashion and footwear brands. As Europe head of legal for Wolverine for eight years, Nick Economakis was responsible for protecting iconic brands such as CAT®,Sebago®, Hush Puppies®,and Harley-Davidson® footwear. He describes the steps Wolverine took to identify and close down counterfeiters across the world, and explains how to use your sales team as a brand protection asset and how to assess and justify investment in brand protection.
Wednesday 12:30-13:15	9. eBay’s anti-counterfeit measures. Julia Goeken, Head of EU Rights Owner Relations and IP, eBay Inc explains what eBay does to help protect brand owners' IP and to keep counterfeit and illegal products off its web site.
Wednesday 13:00-13:45	10. Brand protection, Authentication and ePedigree in the Pharmaceutical and Healthcare Industries. Robert Nientker, Oracle's EMEA Business Development Director Life Sciences explains the application of serialisation, verification and authentication, track and trace and brand protection solutions. He will review the different approaches taken around the globe.
Wednesday 13:15-14:00	11. RFID and brand protection - a dream marriage or nightmare partnership? Jeremy Plimmer, Secretary General of the Product & Image Security Foundation explores the role of RFID in brand protection and assesses whether this technology can deliver what its proponents claim.
Wednesday 13:30-14:15	12. Designing brand protection into your product, packaging and business. Ron Malloy, VP of Kodak's Marketing Workflow Group explains how to design brand protection into your product portfolio ranging from simple and low-cost changes to packaging design to advanced technology based solutions. He will also cover how to make an internal business case to justify investment in brand protection to budget holders and decision-makers
Wednesday 14:00-14:45	13. Protecting your brand online - a case study with Royal Bank of Scotland (RBS) Insurance. Chris Watney, former Head of Brand at RBS Insurance, and David Franklin, General Manager at Envisional, explain how to monitor, secure and protect your brand on the worldwide web against an ever-growing list of threats including cybersquatting, fake sites, logo misuse, traffic diversion and phishing.
Wednesday 14:15-15:00	14. New technologies in brand protection. Wendell Smith is the founder of Technology Transfer Group a specialist consultancy which assists clients in applying and transferring technology to create brand protection and security printing solutions. He reviews and critiques existing approaches including Track & Trace and Integrated Systems and previews the new ones being developed.
Wednesday 14:30-15:15	15. How consumers feel about fakes. Matt Drew, Global Security Manager at Epson shares his insights and learnings from the perspective of a brand owner fighting the trade in counterfeit print cartridges. Simon Tracey, partner in the IP practice at Mishcon de Reya summarises the results of research surveying 2,000 consumers about their attitudes to counterfeits.
Wednesday 15:00-15:45	16. Enforcement - how to close the counterfeiters down once you've found them. Tony Swaffield, Director of Brand Protection at New Era describes how he has closed down counterfeiters across Europe, the Americas and Asia including China.
Wednesday 15:15-16:00	17. Designing and implementing a technology-based brand protection strategy. Richard Jotcham, director of specialist brand protection and security consultancy Axess Technologies explains how to design a brand protection strategy, select the appropriate technology solution and ensure successful implementation.
Wednesday 15:30-16:15	18. ICANN and the new generic Top-Level Domain Names (New gTLDs). Karla Valente, Director of Communications and Product Services from ICANN, the non-profit corporation that ultimately controls internet domain names, explains the New gTLD Program and its critical importance for brand owners.